Glossary
Plain definitions of GTIN, product taxonomy, Google AI Mode, monitored product, credit and other terms in the RankX AI Shopify app.
This glossary explains the words used in the RankX AI Shopify app and these docs. Each entry stands alone and links to the page with more detail.
What do the product terms mean?
Alt text. A few words describing an image, read by screen readers, image search and AI assistants. See Alt text and image checks.
Barcode. The number printed on a product or its packaging. In Shopify it is the barcode field on a variant. See Barcodes.
Category details. Facts such as colour, material or size that Shopify lists for a product category. The app calls them details shoppers ask about. See Product categories.
Check digit. The last digit of a barcode, worked out from the other digits. The app uses it to catch typing mistakes.
EAN. European Article Number, a 13 or 8 digit barcode. A form of GTIN.
GTIN. Global Trade Item Number, the family of product barcodes that includes UPC, EAN and ISBN.
ISBN. International Standard Book Number, the barcode for books, with 10 or 13 characters.
Product check. The free review of your active products for what AI shopping and Google need. See The product check.
Sales channel. A place Shopify sells your products, such as the Online Store. A product must be published to a channel to appear there. See Search visibility and sales channels.
Shopify Standard Product Taxonomy. Shopify's shared list of product categories. The app uses it for the category field. See Product categories.
Template. A pattern with variables, such as a product's title, that fills empty search fields. See Auto-fix templates.
UPC. Universal Product Code, a 12 digit barcode common in North America. A form of GTIN.
Variant. One version of a product, such as a size or colour. Each variant has its own barcode.
What do the AI terms mean?
AI answer. The reply an AI assistant gives to a question. The app records who it named and which sites it used.
AI assistant. A service people ask questions, such as ChatGPT, Gemini or Perplexity.
ChatGPT Shopping. The product results ChatGPT shows in an answer. See ChatGPT and Google AI Mode checks.
Check. One question asked in one place. The app charges credits for each check, whether or not products are shown.
Competitor store. A store whose products appear in the answers to your questions. See Competitor stores.
Google AI Mode. Google's conversational search, which can show products in some markets. See Google AI Mode markets.
llms.txt and agents.md. Files Shopify publishes for your store, which AI assistants can read to learn what it is. See Rich results, llms.txt and agents.md.
Monitored product. A product you chose for the app to look for in AI answers, with its price and stock. See Monitored products.
Rate. The share of checks in which something happened. The app shows a rate from 10 checks of a question.
Shopper question. A question a buyer asks an AI assistant before buying. Also called a buyer question. See Add shopper questions.
Surface. A place the app looks for products, either ChatGPT Shopping or Google AI Mode.
What do the SEO terms mean?
Handle. The last part of a page's address, for example oak-chopping-board-large in /products/oak-chopping-board-large.
Must fix, Should fix, Nice to have. How much a search problem matters. Only must-fix problems count toward your SEO score. See SEO score and overview.
Redirect. A rule that sends visitors from an old address to a page that exists. See Broken links and redirects.
Rich results. Search results that show extra details, such as price and stock, read from structured data on your pages.
Search description. The short text under a page's title in Google results. Also called a meta description.
Search title. The title a page shows in Google results. Shopify calls it the page title under Search engine listing.
Structured data. Details in a page's code that describe a product or business for search engines.
Upgrade. A rewrite of an article, page, product or collection, made for you to review before it reaches your store. See Content check and upgrades.
What do the plan and account terms mean?
Credit. The unit that pays for AI work in the app. See Credits.
Changes. The list under Settings of every change the app made to your store, with undo. See Undo changes.
Extra product info. An app embed you switch on in your theme. It adds breadcrumbs and, if you choose, star ratings for search engines. See Rich results, llms.txt and agents.md.
Market. The country and language the app uses for checks, set in Settings. This is separate from Shopify Markets.
Saved and confirmed. The change was written to your store and read back correctly. See Apply a single fix.
What to do next
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