Compared 19 August 2026
RankX AI vs Profound
RankX AI and Profound answer the same question from opposite ends of the market. Here is what each one actually costs and covers.
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The short answer
How RankX AI and Profound differ, in one screen.
RankX AI and Profound both track how AI assistants describe your brand. Profound is an enterprise answer-engine analytics platform, sold from $99 a month for ChatGPT alone. RankX AI is an AI visibility and SEO platform from $49 a month, tracking six surfaces on every plan.
Choose RankX AI if
You want AI visibility and classic SEO in one subscription, and you would rather not decide which AI assistants matter before you have seen the data. Every RankX AI plan tracks all six surfaces, with Google rank tracking, site audits and keyword research in the same workspace.
Choose Profound if
You are buying for an enterprise. Profound is the most established product in the category, it reaches up to nine answer engines on its top tier, and it is the one product here that publishes SSO/SAML and SOC 2. If procurement will ask for a security review, Profound has an answer and we do not.
The full price
What does Profound cost, and what does RankX AI cost?
RankX AI starts at $49 a month with 3 seats. Profound's published entry tier is $99/month billed yearly, ChatGPT tracking only. The tiers below are theirs, in their own words.
| Tier | Price | What it covers |
|---|---|---|
| Starter | $99 a month, billed yearly | ChatGPT only, with 50 prompts, 100 Agents credits and one seat |
| Growth | $399 a month, billed yearly | Three answer engines, ChatGPT, Perplexity and Google AI Overviews, with 100 prompts and three seats |
| Enterprise | Custom | Up to nine answer engines, multiple tracked companies, SSO/SAML and SOC 2 |
The pattern worth knowing before you buy: engine coverage is the thing Profound meters, so the number of assistants you can see rises with the invoice.
The head to head
Which product wins on which criterion?
Every figure is read from Profound's own published pages on 19 August 2026. Rows that favour them are marked as such, because a table we win outright would not be worth reading.
| Criterion | RankX AI | Profound | Favours |
|---|---|---|---|
| Entry price | $49 a month, billed monthly | $99 a month, billed yearly | RankX AI |
| AI surfaces tracked at the entry tier | Six: ChatGPT, Claude, Gemini, Grok, Perplexity and Google AI Overviews | One: ChatGPT | RankX AI |
| AI surfaces at the top tier | Six, the same on every plan | Up to nine answer engines | Profound |
| Seats at the entry tier | 3 | 1 | RankX AI |
| Tracked prompts at the entry tier | 25 per project | 50 | Profound |
| Google rank tracking | 100 keywords on Starter, checked every three days | Not offered | RankX AI |
| Site audit and technical crawl | Included on every plan | Not offered | RankX AI |
| Content briefs and WordPress publishing | Included on every plan | Not offered | RankX AI |
| SSO/SAML and SOC 2 | Not published | Enterprise tier | Profound |
What those rows mean in practice
Every AI surface is on every plan
RankX AI tracks ChatGPT, Claude, Gemini, Grok and Perplexity in the nightly prompt run, plus Google AI Overviews on your tracked keywords. That set does not change with your tier. On Profound the entry plan is ChatGPT only, and reaching Perplexity and Google AI Overviews means the $399 Growth plan.
AI visibility and Google rankings in one subscription
Profound is an answer-engine analytics product and does not track Google rankings, crawl your site or write content. RankX AI runs rank tracking, site audits, keyword research and Content Studio in the same workspace, so the page you find in an AI answer is the page you can fix without changing tool.
Three seats at the entry tier, not one
Starter includes three seats at $49 a month. Profound's Starter is a single seat, and its three-seat tier is $399 a month billed yearly. For a small marketing team that difference decides whether the tool is shared or screenshotted.
The honest part
Where Profound is the better choice.
No product wins every comparison, and a page claiming otherwise is not worth trusting. These are the cases where we would tell you to buy Profound.
Profound reaches more answer engines at the top
Enterprise tracks up to nine answer engines, against the six surfaces RankX AI covers. Notably, RankX AI does not track Microsoft Copilot or DeepSeek at all. If your buyers are on an assistant outside our six, Profound can see it and we cannot.
Profound answers a security review and RankX AI does not
Profound publishes SSO/SAML and SOC 2 compliance on its Enterprise tier. RankX AI publishes neither. In an enterprise purchase that is often not a preference but a gate, and it is the single most common reason a team should buy Profound instead.
Profound is the established name in the category
It is the most cited product in the AI visibility field and has the deepest analytics surface in it, including prompt volumes and agent analytics. RankX AI is newer and has no customer case studies to publish, which we would rather state than dress up.
Compared against Profound’s published pages on 19 August 2026. Products in this category change weekly, so check the source before relying on a figure.
Sources
Questions
Profound, answered
The questions people ask before switching, including the ones whose honest answer is that Profound is the better buy.
Is Profound worth $99 a month if it only tracks ChatGPT?
That depends entirely on whether ChatGPT is where your buyers are. Profound's Starter plan tracks ChatGPT and no other engine, at $99 a month billed yearly, as published on its pricing page on 19 August 2026. If you already know ChatGPT is the only surface that matters to you, it is a focused product with 50 prompts and deep analytics. If you do not yet know, paying to find out one engine at a time is the expensive path.
Does Profound track Google rankings?
No. Profound is an answer-engine analytics platform and does not offer Google rank tracking, site crawling or content publishing. RankX AI includes all three on every plan, which is the substantive difference between the two products rather than a difference of price.
What does RankX AI not do that Profound does?
Three things, and they matter most to enterprise buyers. Profound reaches up to nine answer engines against our six, it tracks Microsoft Copilot and DeepSeek where we track neither, and it publishes SSO/SAML and SOC 2 where we publish neither. If any of those is a requirement, buy Profound.
Can I try RankX AI before paying?
Yes. RankX AI runs a seven day free trial with 1,000 credits and no card required. Profound offers a free trial on its Growth plan. Both let you see real data on your own domain before committing, which is the only sensible way to compare two trackers.
Start here
See where you show up in AI answers today.
Add your site and RankX AI suggests the prompts to track, monitors the keywords that matter and audits your pages, with your first results minutes after you finish setup.
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