Compared
RankX AI vs Profound
RankX AI and Profound answer the same question from opposite ends of the market. Here is what each one actually costs and covers.
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The short answer
How RankX AI and Profound differ, in one screen.
RankX AI and Profound both track how AI assistants describe your brand. Profound is an enterprise AI marketing platform: brands get a free seven-day trial, then a custom-priced Enterprise plan. RankX AI is an AI visibility and SEO platform with published prices from $49 a month, tracking seven surfaces on every plan.
Choose RankX AI if
You want a price you can read before a sales call, with AI visibility and classic SEO in one subscription. Every RankX AI plan tracks all seven surfaces, with Google rank tracking, site audits and keyword research in the same workspace, from $49 a month.
Choose Profound if
You are buying for an enterprise. Profound reaches up to nine answer engines on its Enterprise plan with unlimited seats, and it is the one product here that publishes SSO/SAML and SOC 2. If procurement requires those certifications on paper, Profound is built for that buyer.
The full price
What do Profound and RankX AI cost?
RankX AI starts at $49 a month with 3 seats. Profound's published tiers are below, in their own words.
| Tier | Price | What it covers |
|---|---|---|
| Trial | Free, for seven days | 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, unlimited seats, limited AI Marketer credits |
| Enterprise | Custom | Up to nine answer engines, unlimited seats, SSO/SAML and SOC 2 |
| Agency Growth (agencies only) | $99 a month, plus $399 a month per client workspace | Ten pitch workspaces a month; each client workspace tracks ChatGPT, Perplexity and Google AI Overviews on 100 prompts daily |
The pattern worth knowing before you buy: Profound no longer publishes a self-serve price for brands. The Trial is free for seven days on three engines, and anything ongoing is an Enterprise conversation priced by their sales team. The only published monthly figure is on the agency tab, and it is per client.
The head to head
Which product wins on which criterion?
Figures come from Profound's published pages, read 1 October 2026. Every row names the product it favours.
| Criterion | RankX AI | Profound | Favours |
|---|---|---|---|
| Entry price | $49 a month, billed monthly | No published price for brands; a free seven-day trial, then custom Enterprise pricing | RankX AI |
| AI surfaces at the entry tier | Seven: ChatGPT, Claude, Gemini, Grok, Perplexity, Microsoft Copilot and Google AI Overviews | Three on the free Trial: ChatGPT, Gemini and Google AI Overviews | RankX AI |
| AI surfaces at the top tier | Seven, the same on every plan | Up to nine answer engines | Profound |
| Seats at the entry tier | 3 | Unlimited | Profound |
| Tracked prompts at the entry tier | 25 per website | 50, daily for the seven-day Trial | Profound |
| Google rank tracking | 100 to 1,000 keywords by plan | Not offered | RankX AI |
| Site audit and technical crawl | Included on every plan | Not offered | RankX AI |
| Content creation | Content briefs and article generation, publishing to WordPress or a Shopify blog, on every plan | AI Marketer agents that research and write, metered in credits | Even |
| SSO/SAML and SOC 2 | Not published | Enterprise tier | Profound |
| AI shopping visibility | Product-level on ChatGPT Shopping and Google AI Mode, with an allowance on every plan | ChatGPT Shopping tracking on Enterprise | Even |
| In-product AI assistant | Ask/Act chat on every plan at a flat published per-message rate; writes only behind approval cards, with undo | AI Marketer, a teammate that researches, writes and reports, running on credits | Even |
What those rows mean in practice
A price you can read before a sales call
RankX AI publishes every tier, from $49 a month, and you can buy it without talking to anyone. Profound's pricing page offers brands a free seven-day Trial or a custom-priced Enterprise plan, so what it costs past the first week is a conversation rather than a number. For a team that has to justify a line item before it can start, that is the difference that decides the shortlist.
Every AI surface is on every plan
RankX AI tracks ChatGPT, Claude, Gemini, Grok, Perplexity and Microsoft Copilot in its prompt checks, plus Google AI Overviews on your tracked keywords, and that set does not change with your tier. Profound's free Trial covers ChatGPT, Gemini and Google AI Overviews for seven days, and a wider set is part of an Enterprise agreement.
AI visibility and Google rankings in one subscription
Profound is an AI marketing and answer-engine analytics product and does not track Google rankings or crawl your site. RankX AI runs rank tracking, site audits, keyword research and Content Studio in the same workspace, so the page you find in an AI answer is the page you can fix without changing tool.
The right fit
Where Profound is the better choice.
Each product suits a different buyer, and the comparison is only useful if it says which. Here is the buyer Profound suits best.
Profound reaches more answer engines at the top
Profound Enterprise tracks up to nine answer engines, including DeepSeek and Exa Search. RankX AI covers six assistants and Google AI Overviews on every plan, at a published price. A buyer whose customers use DeepSeek or Exa Search, with an Enterprise budget, will find both tracked on Profound.
SSO/SAML and SOC 2 for enterprise procurement
Profound publishes SSO/SAML and SOC 2 compliance on its Enterprise plan, with unlimited seats. In an enterprise purchase those are often a gate rather than a preference, and a procurement process that requires them is the clearest reason to choose Profound.
Answer-engine analytics for enterprise teams
Profound's analytics surface includes prompt volumes and agent analytics. Enterprise teams that want that depth of answer-engine analytics are its core buyer.
Compared against Profound’s published pages on 1 October 2026. Products in this category change weekly, so check the source before relying on a figure.
Sources
- Profound Shopping feature page (opens in a new tab) read 25 August 2026
- Profound Agents feature page (opens in a new tab) read 25 August 2026
- Profound pricing, brand tab (opens in a new tab) read 1 October 2026
- Profound pricing, agency tab (opens in a new tab) read 26 September 2026
Questions
Profound, answered
The questions people ask before choosing between RankX AI and Profound.
How much does Profound cost?
For brands, Profound's pricing page lists no monthly figure: a free Trial of 50 prompts a day for seven days on ChatGPT, Gemini and Google AI Overviews, then a custom Enterprise plan. Agencies can buy Agency Growth at $99 a month, with each full client workspace a further $399 a month. Brand plans read from its pricing page on 1 October 2026, agency prices on 26 September 2026.
Does Profound track Google rankings?
No. Profound is an AI marketing and answer-engine analytics platform and does not offer Google rank tracking or site crawling. RankX AI includes both on every plan, beside AI visibility, which is the substantive difference between the two products rather than a difference of price.
When is Profound the better fit than RankX AI?
For enterprise buyers, in three cases. Profound Enterprise reaches up to nine answer engines, including DeepSeek and Exa Search; it publishes SSO/SAML and SOC 2; and its plans carry unlimited seats. If one of those is a procurement requirement, Profound is built for it. RankX AI is built for teams that want published prices and SEO on the same plan.
Can I try RankX AI before paying?
Yes. RankX AI runs a seven-day free trial with 1,000 credits and no card required. Profound also offers a free seven-day Trial, of 50 prompts a day on three engines. Both let you see real data on your own domain before committing, which is the only sensible way to compare two trackers.
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