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How brands get named in AI answers.

The RankX AI blog covers how ChatGPT, Claude, Gemini, Grok, Perplexity and Microsoft Copilot choose which brands to name, and what the measurements actually show.

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To track AI traffic in Google Analytics 4 (GA4), start with the AI Assistant channel in the Traffic acquisition report, then build a custom channel group that matches AI sources on session source alone, ordered above Referral. That second step recovers the AI visits the native channel leaves in Referral and Unassigned, across your whole history.

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    Every article is in the RSS feed, readable as clean Markdown by adding .md to its URL, and in llms-full.txt, the single file that carries the whole corpus for an AI assistant. If Google is your front door, you can add RankX AI as a preferred source (opens in a new tab).

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Every article answers one question about how retrieval and citation work across the 6 tracked assistants: what moves a brand’s share of answers, what the evidence says once somebody runs the test instead of asserting the result, and how to run the whole job from inside Claude.

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