Writing articles

RankX AI writes an article from one box: open Write in Content Studio, type a topic, choose a length, and one quoted price covers the research, the outline and the writing. The article is dispatched and polled: the work runs in the background over a few minutes and the draft lands in Content Studio for review.

A manual article never publishes itself. The draft waits for a person, and putting it on a live site is a separate, deliberate step. The one route that publishes unattended is Content Autopilot in publish mode, which you choose for a Website when you want it.

Write, the default path

RankX AI's Write tab makes the topic the only decision. Everything else starts from a sensible default:

• Format is inferred from the search intent the research finds.
• Structure is a stand-alone article.
• Length is standard, and you can change it, because it changes the price.
• Voice comes from your Brand Book.
• Internal links to your own pages are on.
• Titles and the outline are made inside the run.

Customise opens the same engine step by step: you choose the pages to beat, the reader questions, the keywords and the outline yourself, and each step is priced on its own. That is the route through a content brief, and it is the one to take when you already know exactly what the piece must cover.

Starting an article spends the agency's credits, so the button belongs to the agency's own team. A client user sees the box and can read every article in the Library.

What an article costs, and what is never charged

Write quotes one price per length and charges it once. Short, standard and long each have a single rate that covers research, titles, outline and writing, and the current figures are on the credit cost reference.

Choose the length on what the piece needs to answer rather than on length for its own sake. A piece that answers its reader questions completely in fewer words is a better piece than one padded to a tier.

If nothing is written, nothing is charged. Credits are reserved before the work and released in full when no draft reaches you, on the same reserve-then-consume model as everything else in RankX AI. See credits and metering.

A draft that is saved is yours to keep. If a run stops after its draft has been saved, the draft stays in Content Studio for you to edit, and the charge covers the writing steps that completed rather than the whole article.

On the Customise path, a brief with no completed research is refused before any credits are reserved, so asking too early costs nothing.

What comes back

A draft with:

• The body, structured against its outline.
• A meta title and description.
• Target keywords, carried from the research.
• Quality and GEO scores, once computed. See content quality scores.
• Counts of fact-checked claims and internal links.

A null body means it has not been drafted yet, which is what you will see while the run is still going. It does not mean an empty article came back.

A null score means not yet computed, not zero.

Reviewing a draft

Treat it as a first draft from a competent writer who has read your brief and your brand profile and has never met your customers. Three things to check every time:

Every claim you would not defend. The draft carries a count of fact-checked claims, which is not the same as every claim being checked. Anything with a number in it is worth reading twice.

Whether it answers the reader questions. Those questions are the sub-queries an answer engine fans a search out into, and a piece that answers them explicitly under their own headings is a piece that can be extracted from. A draft that covers the subject beautifully and answers none of them will not be cited.

Whether it sounds like you. RankX AI writes from your brand profile, so the draft is closer than a generic tool would be, and it is not you.

Publishing

Publishing is a separate step, from the article's own screen in Content Studio, to a connected WordPress site or a Shopify blog.

A staff member's Publish approves and publishes in one action, recorded with who did it, unless the Website is set to require approval first. That setting lives in Settings, Automation, Content, and it is on by default for a client's Website. Client users approve; they never publish.

Every write is verified by reading the object back, the SEO title and meta description go through the site's SEO plugin, and a write is refused rather than half-applied on a page RankX AI cannot safely edit. See publishing articles.

Taking an article to other channels

A channel pack turns a finished article into LinkedIn posts and articles, Reddit answers, Facebook page posts or an email newsletter. Each post is drafted from the article's own facts and checked before it reaches you, and a pack is charged per post delivered, at the rate on the credit cost reference.

Driving this from an assistant

write_article starts the one-price article from a topic and returns straight away. get_article_run reports how far it has got (researching, queued, writing, ready) and what it cost, and get_content_item reads the finished draft. generate_article is the Customise equivalent, writing from a brief you have already researched.

"Write a standard-length article about choosing a CRM for a small agency. Check my credit balance and confirm the cost with me first, then poll until it is ready and show me the opening three paragraphs and the GEO score."

Two things a well-behaved assistant will do here, because RankX AI tells every connected client to: check the balance and confirm before spending, and poll rather than reporting the dispatch response as the result. An assistant that says "here is your article" a second after you asked has read the wrong response. See the tool reference.

What makes a RankX AI article worth publishing

RankX AI writes from evidence. The research reads the pages that already rank and the questions readers bring, so the article is only as narrow or as broad as the topic deserves. See content briefs for what that research holds.

RankX AI prices for value, not volume. Scale without value is the thing search engines and answer engines both act against, and one considered article on a topic you can win is worth more than ten on topics you cannot.

Where to go next

• Content Studio, the AI SEO content generator, for what it does, how it compares and what an article costs.
• Content Autopilot, for articles planned and written on a schedule.
• Content quality scores, for what the two scores measure.
• Publishing articles, to WordPress or a Shopify blog.

Last updated 1 October 2026