RankX AI blog
Platform Playbooks
Each AI platform retrieves differently, so what earns a mention on one does little on another. Platform Playbooks covers ChatGPT, Claude, Gemini, Grok, Perplexity and Google AI Overviews one surface at a time: where each reads from, how each cites, and what that means for the work.
All Platform Playbooks articles
Google AI Mode vs AI Overviews: What Differs
Google AI Mode and AI Overviews are two generative AI features inside Google Search. They cite largely different sources: Ahrefs measured 13.7 per cent citation overlap on September 2025 data. Google documents identical eligibility, one Search Console control and the same query fan-out technique for both, so the optimisation work does not split.
Google Gemini SEO: How Gemini Picks Sources
Google Gemini SEO is the work of getting your pages cited by Gemini, the Google AI assistant. Gemini grounds its answers in Google Search results rather than in a crawler of its own, and a separate robots.txt token, Google-Extended, decides whether your content is eligible. That token does not control AI Overviews, which Googlebot governs.
Perplexity SEO: Why Google Rankings Matter
Perplexity SEO is the work of getting cited in Perplexity's answers. It is the one assistant where classic search signals measurably predict visibility: Ahrefs found 28.6 per cent of Perplexity's cited URLs also rank in Google's top 10, against roughly 8 per cent for the others. Referring domains predict it too, and only modestly.
How to Appear in Google AI Overviews
Appearing in Google AI Overviews requires a page that is indexed and eligible for a snippet, which Google states is the only requirement. Selection is separate. Roughly a third of cited URLs also rank in the top ten, and more than half of top-ten results are never cited at all.
How to Rank in ChatGPT: A Measured Playbook
Ranking in ChatGPT means reaching OpenAI's own search index, whose URLs, once retrieved, were cited 88.46 per cent of the time in Ahrefs' 1.4 million prompt study, against 1.93 per cent for Reddit URLs. Allow OAI-SearchBot, server-render what matters, and open each section with its answer. Reddit and schema are the most repeated tactics and the weakest in measurement.
How to Rank in AI Search: Platform by Platform
Ranking in AI search means being retrieved by five separate systems rather than winning one position. ChatGPT, Claude, Gemini, Grok and Perplexity each run their own retrieval layer over their own index, and only about 11 per cent of domains cited by ChatGPT are also cited by Perplexity. Four practices help on every platform. Everything after that is per-platform work.
Platform Playbooks is one topic on the RankX AI blog. Related topics: GEO Fundamentals and AI Visibility Measurement.