Campaigns
Authority Campaigns group a canonical article and its channel variants around one subject. The three types, the journey a campaign follows, and when to use one.
An Authority Campaign groups a piece of work around one subject: a canonical article and the channel variants that carry it elsewhere. Where a content brief plans one page, a campaign plans a push.
Campaigns are Website-scoped and sit behind the same content plan feature as briefs and article generation.
The three types
| Type | What it is for |
|---|---|
| Launch | Announcing something new: a product, a feature, an offer |
| Case study | Evidence: a result, a customer story, a measured outcome |
| Founder insight | A position: an argument only your business can make |
The type is not decoration. It changes what the canonical piece should be and what the variants should carry, and the third one is the type most brands underuse. A founder-insight campaign is the only one of the three that produces something a competitor cannot produce by copying you, and first-hand argument is what makes a page worth citing rather than merely accurate.
The journey
A campaign moves through the same steps a single article does, with the campaign holding them together:
Create the campaign
Give it a name, a type and a primary keyword. It starts as a draft.
Research the canonical brief
The campaign creates a brief for its primary keyword and starts research on it. Research is free, and the brief is not complete when it is created, so read it back before judging it.
Review and approve the brief
Read the outline and the reader questions. This is the point where a campaign is cheap to change, and the point where changing it matters most.
Generate the canonical article
The priced step, and it dispatches rather than returning a draft immediately. See generating articles.
Add channel variants
Variants take the canonical piece to other surfaces. They are separate content items, each with its own status and its own scores, all attached to the campaign.
A campaign is draft, active or archived. Archiving keeps everything attached to it and takes it off the working list, rather than deleting anything.
When a campaign is the right unit
Use one when a subject deserves more than one piece: a canonical article plus variants, or a sequence you want to keep together and read as a whole. The campaign gives you one place to see whether the push landed.
Do not use one for a single page answering a single query. That is a brief, and wrapping it in a campaign adds structure with nothing hanging off it.
Reading a campaign
The campaign view carries every content item attached to it with its status and its quality and GEO scores, so the useful reading is across the set rather than per item:
Did the canonical piece land? Check the tracked keyword for its primary term and the prompts on its topic cluster. A campaign is a bet on a subject, and the subject is where the result shows up.
Are the variants pulling their weight? A variant with no distribution is a piece of content, not a channel.
A null score is not yet computed, on a variant as much as on the canonical piece.
Campaigns and clusters
A campaign has a primary keyword; a topic cluster has a subject. They work together: the campaign is the push, the cluster is what you read the result against. A campaign on a subject with no cluster produces work you cannot measure by subject afterwards, which is most of the value gone.
Where to go next
- Content briefs, the unit inside a campaign.
- Generating articles.
- Topic clusters, for reading the result.
Content quality scores
The two scores RankX AI puts on a generated article. What each gate checks, why they are pass or fail rather than weighted, and what a null score means.
Publishing to WordPress
Taking a RankX AI draft to a live WordPress site. What is verified, what is refused, and the two mistakes that cost the most.