Terms of Service

Who these terms are between

These Terms of Service (the Terms) are a legally binding agreement between you and ALIM LTD, a company registered in England and Wales with company number 14528810, trading as RankX AI. In these Terms, we, us and RankX AI mean that company, and you means the person or organisation that opens an account.

You accept these Terms when you create an account, when you click to accept them, or when you use the platform. If you are accepting on behalf of a company, a partnership or any other organisation, you confirm that you have authority to bind it, and you then means that organisation.

Platform

The RankX AI application at app.rankxai.com, its API, its Model Context Protocol server, its WordPress integration, the free tools published on rankxai.com, and every related service we make available to you.

Customer Data

Everything you put into the platform or generate with it: your projects, brands, keywords, prompts, competitors, drafts, published content, uploaded files, and the data we retrieve on your instruction from services you connect.

Account

Your workspace on the platform, including every user you invite into it and, on the agency track, every client account you create inside it.

Direct account

An account operated by a business for its own websites and brands.

Agency account

An account operated by an agency, consultancy or similar provider for the websites and brands of its own clients. Agency accounts carry additional obligations, set out in section 3 and in the Data Processing Agreement.

These Terms incorporate the Acceptable Use Policy, the Refund and Cancellation Policy, the Privacy Policy, the Cookie Policy and, where you process personal data about other people through the platform, the Data Processing Agreement. Where a conflict arises, a signed order form takes precedence over these Terms, these Terms take precedence over the policies, and the Data Processing Agreement takes precedence over all of them on questions of personal data.

What RankX AI does

RankX AI is a software-as-a-service platform for search and AI-answer visibility. It tracks how a brand appears in answers from AI assistants, monitors Google rankings and AI Overviews, audits websites, researches keywords, generates content drafts, and publishes to connected systems.

The platform includes, depending on your plan:

• AI visibility tracking. Scheduled and on-demand checks that send prompts you choose to third-party AI assistants and record whether your brand is named, how it is described and which sources are cited.
• Rank and AI Overview tracking. Position tracking for keywords you choose, and detection of whether a Google AI Overview appears on those keywords and whether it cites you.
• Site auditing. Crawling of websites you own or are authorised to audit, and the technical, on-page and AI-readiness findings that come out of it.
• Keyword and competitor research. Search volume, difficulty, related terms and competitor analysis, drawn from third-party search data providers.
• Content Studio. AI-assisted briefs, outlines, drafts and metadata, produced by large language models from inputs you supply.
• Integrations. Read-only connections to Google Search Console and Google Analytics 4, and a read and write connection to WordPress. These are described in detail in the Privacy Policy.
• API and MCP access. Programmatic access to your own data, subject to the rate limits and authentication published in our documentation.
• Agency features. Client accounts, seats, reporting and, on eligible plans, white-label branding.

RankX AI does not guarantee any ranking, any citation, any traffic level or any commercial outcome. Search engines and AI assistants decide independently what to rank, what to cite and what to say. Their systems are not ours, they change without notice, and their output varies between runs even on identical inputs. What we provide is measurement, analysis and tooling. Everything downstream of that is a judgement you make.

We may add, change, improve or withdraw features. Where a change materially reduces a feature you rely on, we will give at least 30 days’ notice by email or in the platform, except where the change is required for security, legality or because a third-party provider has withdrawn something we depend on. If a change of that kind is unacceptable to you, you may cancel under the Refund and Cancellation Policy.

Accounts, users and client workspaces

To use the platform you must be at least 18 years old and give accurate registration details, including a working email address you control. Keep those details current. We verify email addresses at signup and may ask for further verification where an account shows signs of abuse.

You are responsible for everything that happens under your account. That includes keeping credentials, API keys and integration tokens confidential, controlling who you invite, removing users who leave, and telling us promptly at [email protected] if you believe an account has been compromised. We are not liable for loss arising from unauthorised use of your account where that use was made possible by a failure to keep credentials secure.

Seats, projects, websites, client accounts, tracked keywords and tracked prompts are limited by plan. Those limits are published on the pricing page and shown in your account. Sharing one seat between several people, or opening multiple accounts to work around a limit, is a breach of these Terms and of the Acceptable Use Policy.

Agency accounts. If you create client accounts, each one is still part of your account and you remain responsible for it. You are responsible for your contract with your client, for what your client’s users do in the workspace you give them, and for having the authority to connect the websites, Google properties and WordPress installations you connect on their behalf. We have no contract with your clients and will not accept instructions from them.

The free trial, credits and how usage is metered

New accounts get a free trial of 7 days with 1,000 credits and no card required. The trial clock and the credit grant start when your initial setup completes, not at signup, because the setup itself has to run before there is anything to look at. One free trial is available per organisation and per website; opening a second account to obtain a second trial for the same business is a breach of these Terms.

Credits are the meter. Actions that cost us money to perform, such as running a prompt check against an AI assistant, checking a ranking, crawling a page, researching keywords or generating an article, consume credits from your account balance at the rate shown in the platform at the time of the action. Rates can change; the current rate is always the one displayed in the app and summarised on the pricing page.

• Each paid plan includes a monthly credit allowance, granted at the start of each billing period.
• Unused credits do not roll over and have no cash value. They expire at the end of the billing period in which they were granted.
• You can buy additional credits as a top-up. Top-up credits are non-refundable once any part of the pack has been used, as set out in the Refund and Cancellation Policy.
• If an action fails through our fault or the fault of a provider we use, we refund the credits for it. If an action succeeds but you do not like the result, the credits are spent: an AI model that returns an answer you disagree with has still been paid for.
• Agencies can cap how many credits a given client’s work may draw from the agency pool. That cap is a ceiling on spend, not a separate wallet.

When your balance runs out, credit-consuming actions stop until the next allowance or a top-up. Everything already in your account stays readable. We are not obliged to perform credit-consuming work on credit.

How you may use the platform

Your use of the platform is governed by the Acceptable Use Policy, which forms part of these Terms. Read it: breaching it is grounds for suspension or termination, and it is the document that decides what happens when someone reports your account.

In summary, and without limiting that policy, you must not:

• break the law, infringe anyone’s rights, or help someone else do either;
• audit, crawl or connect a website, a Google property or a WordPress installation you do not own and are not authorised to act for;
• publish content generated on the platform without reviewing it, or present it in a way that misleads readers about its accuracy;
• use the platform to generate spam, scaled content abuse, cloaked pages, fake reviews or any other technique that violates the published guidelines of a search engine or an AI provider;
• attempt to access another customer’s data, probe or circumvent our security controls, or exceed documented API rate limits;
• reverse engineer, decompile or copy the platform, or use it to build a competing product;
• resell, sublicense or share access outside the seat and client account structure of your plan, except where your plan expressly includes white-label resale.

We may investigate suspected breaches, and may suspend access while we do so where leaving it open would risk harm to other customers, to a third party or to us. Wherever it is safe and lawful to do so, we will tell you what the problem is and give you a chance to fix it first.

Your data, your connected accounts and the permission you give us

You own your Customer Data. Nothing in these Terms transfers ownership of it to us. You grant us a non-exclusive, worldwide, royalty-free licence to host, copy, transmit, process and display Customer Data, and to pass it to the sub-processors listed on the sub-processor page, strictly for the purposes of operating the platform for you, supporting you, keeping the service secure and meeting our legal obligations. That licence ends when the data is deleted.

You confirm that you have the rights to the Customer Data you supply, and that our processing of it on your instruction will not breach anyone’s rights or any law. Where Customer Data includes personal data about other people, the Data Processing Agreement applies and you act as controller.

Connected accounts. When you connect Google Search Console, Google Analytics or WordPress, you authorise us to access those services on your behalf, within the permissions you grant and no further. You confirm you are entitled to grant that access. Your use of those services remains governed by their own terms, and our use of data obtained through Google APIs is governed by the Google API Services User Data Policy, including its Limited Use requirements, which are set out in full in the Privacy Policy. You can disconnect any integration at any time from the platform, and revoke our access directly with the provider.

Aggregated and anonymised data. We may produce statistical data from platform usage that does not identify you, any of your users, any of your clients or any individual, and use it to operate, secure, benchmark and improve the service. We do not sell Customer Data, and we do not use data obtained through Google APIs for advertising, for training generalised AI or machine learning models, or for any purpose beyond providing the features you are using.

Feedback. If you send us suggestions, we may use them without obligation or payment. This does not give us any right to your Customer Data.

AI output, and what you must check before you publish

The platform uses third-party large language models to generate drafts, summaries, recommendations and analysis. Those models produce plausible text, not verified fact. They can be wrong, out of date, internally inconsistent, or reproduce material resembling their training data.

We do not warrant that AI output is original, accurate, complete, non-infringing or fit for any purpose, and we exclude liability for claims arising from content you chose to publish. Where the platform writes to a system you have connected, the write is made on your instruction and the published result is yours.

Do not use the platform for safety-critical advice. It is not designed or warranted to generate legal, medical, financial, tax or safety advice, and output on those subjects must not be relied on as a substitute for a qualified professional.

As between you and us, and to the extent any output is capable of being owned, you own the output generated from your inputs. We make no representation about whether AI output attracts copyright protection in any jurisdiction, because in several it does not.

Fees, billing and tax

Subscription fees are set out on the pricing page and in your account. All prices are in USD and are exclusive of VAT and any other tax, which is added at checkout where it applies. Whether UK VAT is charged depends on where you are and whether you supply a valid VAT registration number.

• Payment is in advance for each billing period, monthly or annual as you choose at checkout.
• Payments are processed by Stripe. We do not receive or store your full card number. Stripe’s handling of your payment details is covered by its own terms and privacy policy.
• Subscriptions renew automatically at the end of each period at the then-current price for your plan, until cancelled. You can turn off automatic renewal at any time in the platform.
• Top-up credit purchases are one-off charges and do not renew.

Failed payments. If a payment fails we will retry it and email you. If it is still unpaid after the retry period, credit-consuming features stop and the account moves to read-only so you can still export. If it remains unpaid we may suspend the account, as set out in section 17.

Price changes. We may change subscription prices with at least 30 days’ written notice before the change takes effect. The new price applies from your next renewal. If you do not accept it, cancel before that renewal and you will not be charged the new price.

Billing disputes. Tell us within 60 days of the charge, at [email protected], and we will investigate in good faith. Raising a chargeback without contacting us first may result in suspension while it is resolved.

Ending your subscription, and when money comes back

You can cancel at any time from the billing area of the platform. Cancellation stops the next renewal; your plan stays active until the end of the period you have already paid for, and then the account moves to a read-only state.

Refunds, the cooling-off position for consumers, what happens to credits on cancellation and how to close an account entirely are all set out in the Refund and Cancellation Policy, which forms part of these Terms. In summary: subscription fees are paid in advance and are not refunded pro rata on a mid-period cancellation, we honour statutory rights where they apply, and we deal fairly with genuine mistakes such as an unused renewal charged in error.

Data protection roles

How we handle personal data is set out in the Privacy Policy. Two distinct relationships exist and they carry different obligations:

• We are the controller of your account data. Your name, email address, billing details, support correspondence and how you use the platform are processed by us for our own purposes as controller.
• We are a processor of personal data you put into the platform. Where your Customer Data contains personal data about other people (your clients, their staff, individuals appearing in analytics or search data), you are the controller and we process it only on your documented instructions. Those terms are the Data Processing Agreement, which applies automatically and needs no signature.

The sub-processors we use, what each one does and where it operates are listed on the sub-processor page. Where personal data leaves the UK or the EEA, we rely on the transfer safeguards described in the Data Processing Agreement.

Security. We apply technical and organisational measures appropriate to the risk, including encryption in transit and at rest, encryption of stored integration credentials, role separation between the marketing and product databases, least privilege access, and logging. No system is completely secure. If we become aware of a personal data breach affecting your Customer Data we will notify you without undue delay, with the detail set out in the Data Processing Agreement.

Confidentiality

Each party may receive information from the other that is marked confidential or that a reasonable person would understand to be confidential. Each party will use the other’s confidential information only to perform this agreement, will protect it with at least reasonable care, and will not disclose it except to staff, contractors and advisers who need it and are bound by equivalent obligations.

This does not apply to information that is public through no fault of the recipient, was already lawfully known, is independently developed, or must be disclosed by law or a court, in which case the recipient will give notice where it is lawful to do so. Your Customer Data is your confidential information.

Intellectual property and the licence we grant you

We own the platform: the software, the interfaces, the models and scoring methods we develop, the documentation, the design system and the RankX AI name and marks. Subject to these Terms and to payment of your fees, we grant you a limited, non-exclusive, non-transferable, revocable licence to use the platform for your own business purposes during your subscription. No other rights are granted, expressly or by implication.

White-label rights. If your plan includes white-label features, the licence extends to presenting reports and dashboards to your own clients under your branding. You may apply your logo, colours and domain. You may not alter the platform’s functionality or security features, remove attribution where the platform requires it, or represent that you built the underlying technology. White-label rights are non-exclusive; we serve other customers, including agencies that compete with you.

Our marks. You may state factually that you use RankX AI. You may not otherwise use our name or logo without written permission.

Third-party marks. Names such as Google, Google Search Console, Google Analytics, WordPress, ChatGPT, Claude, Perplexity, Gemini and Copilot belong to their owners and are used here only to describe what the platform measures or connects to. No affiliation or endorsement is implied.

Availability, maintenance and support

We aim for high availability of the platform and monitor it continuously. We do not offer a service level agreement, and no uptime figure quoted anywhere on our website or in our marketing is a contractual commitment or carries service credits. If you need contractual availability terms, contact us and we will discuss a separate agreement.

Availability can be affected by things outside our control, including outages at the AI providers, search data providers, cloud hosts and payment processors listed on the sub-processor page. Where a provider is unavailable, the features that depend on it are unavailable, and we credit back any credits consumed by actions that failed as a result.

We carry out maintenance, and will give advance notice of planned work that we expect to interrupt service, except for emergency security fixes. Support is provided by email at [email protected], during UK business hours, with response times varying by plan.

What we promise, and what we do not

We warrant that we will provide the platform with reasonable skill and care, that we have the right to grant the licence in section 12, and that we will comply with data protection law in performing this agreement.

Beyond that, and to the fullest extent permitted by law, the platform is provided as is and as available. We exclude all other warranties, conditions and terms implied by statute or common law, including any implied terms as to satisfactory quality, fitness for a particular purpose and non-infringement. In particular we do not warrant that:

• the platform will be uninterrupted or error free;
• third-party data (search volumes, rankings, AI assistant responses, analytics) is accurate, complete or reproducible;
• AI-generated output is accurate, original or free of third-party rights;
• use of the platform will produce any particular ranking, citation, traffic level or commercial result.

Nothing in these Terms excludes or limits any statutory right that cannot lawfully be excluded. If you are a consumer rather than a business, your rights under the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013 are unaffected.

Limits on liability

Nothing in these Terms limits or excludes either party’s liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, breach of the terms implied by section 12 of the Sale of Goods Act 1979 or section 2 of the Supply of Goods and Services Act 1982, or anything else that cannot lawfully be limited.

Subject to that, and to the fullest extent permitted by law, neither party is liable to the other for: loss of profit, loss of revenue, loss of anticipated savings, loss of business or business opportunity, loss of goodwill or reputation, loss or corruption of data (beyond our obligation to maintain backups as described in the Data Processing Agreement), or any indirect or consequential loss, in each case however arising.

Subject to the first paragraph of this section, our total aggregate liability arising out of or in connection with this agreement, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited to the total fees you paid us in the twelve months immediately before the event giving rise to the claim, or USD 100 if you have paid us nothing.

The exclusions and limits in this section do not apply to your obligation to pay fees, or to your indemnity in section 16.

We are not liable for any act or omission of a third-party service you choose to connect, for the content or accuracy of data supplied by third-party providers, or for what a search engine or AI assistant does with content you publish. You accept that our fees reflect this allocation of risk, and that they would be materially higher if we accepted uncapped liability for outcomes we do not control.

Indemnities

You will indemnify us against all losses, damages, costs and reasonable legal fees arising from any third-party claim caused by: your breach of these Terms or of the Acceptable Use Policy; content you published using the platform, including AI-generated content; your connection of a website, a Google property or a WordPress installation you were not authorised to connect; your failure to have a lawful basis for personal data you put into the platform; or a claim brought by one of your clients or their end users about work you carried out using the platform.

We will indemnify you against third-party claims that the platform itself, used in accordance with these Terms, infringes a UK or EU intellectual property right, provided you tell us promptly, let us control the defence and settlement, and give reasonable cooperation. This does not cover claims arising from your Customer Data, from AI output, from your modifications, or from combining the platform with anything we did not supply. If such a claim is made we may, at our option, procure the right to continue, modify the platform, or terminate the affected part and refund fees paid for the unused remainder of the term.

The party seeking indemnity will give prompt written notice, will not admit liability, and will allow the indemnifying party to control the defence, provided that no settlement imposing an obligation or admission on the other party is made without its consent, which will not be unreasonably withheld.

Suspension, termination and what happens to your data

You may terminate at any time by cancelling in the platform. Termination takes effect at the end of the period you have paid for.

We may suspend or terminate immediately on written notice if you materially breach these Terms and do not fix it within 14 days of being asked, if you breach the Acceptable Use Policy in a way that risks harm to others, if fees remain unpaid after the failed-payment process in section 8, if you become insolvent, or if we are required to by law. We may also suspend immediately, without prior notice, where continued access presents a security risk, and we will tell you as soon as we can.

We may terminate for convenience on 60 days’ written notice, refunding a pro rata share of any fees you have paid for service you will not receive.

On termination:

• your licence to use the platform ends;
• API, MCP and white-label access stop, and any client portals you operate become unavailable;
• you have 30 days to export your Customer Data through the platform or by asking us; and
• after that window we delete Customer Data within 90 days from live systems, with backups purged on their normal cycle, retaining only what we must keep for legal, tax or accounting purposes.

If the account was suspended for non-payment rather than terminated, we keep Customer Data for 90 days from suspension so you can pay and resume, and warn you before deletion. You can ask for immediate deletion at any time by emailing [email protected]; we action those requests within 30 days, subject to the retention we are legally required to apply.

Sections on Customer Data ownership, confidentiality, intellectual property, warranties, liability, indemnities, governing law and these consequences survive termination, as does any obligation to pay amounts already due.

Changes to these terms

We may change these Terms. Where a change is material and adverse to you, we will give at least 30 days’ notice by email to your account address or by prominent notice in the platform before it takes effect, and the change applies from your next renewal. Non-material changes, such as clarifications, corrections and updates to the sub-processor list, take effect when published.

If you do not accept a material change, cancel before it takes effect. Continuing to use the platform after that date means you accept the revised Terms. Every version carries the date it was last updated at the top of this page.

Governing law and how disputes are handled

These Terms and any dispute arising out of them, including non-contractual disputes, are governed by the law of England and Wales.

Before starting proceedings, please contact us at [email protected] and give us 30 days to resolve the matter. Most disputes are billing questions and are settled in a day.

If that does not resolve it, the courts of England and Wales have exclusive jurisdiction. If you are a consumer resident in Scotland or Northern Ireland you may also bring proceedings in your local courts, and if you are a consumer resident in the EEA, nothing here deprives you of the protection of the mandatory law of your country of residence.

Where you are a business rather than a consumer, each party agrees to bring claims only in its individual capacity and not as a claimant or class member in any collective or representative proceeding, to the extent that agreement is enforceable.

General provisions

Entire agreement. These Terms, the policies they incorporate and any order form you sign are the whole agreement between us on this subject and replace anything said or written before. Neither party relies on any statement not set out in them, though nothing excludes liability for fraudulent misrepresentation.

Assignment. You may not assign or transfer this agreement without our written consent. We may assign it to a group company, or in connection with a merger, acquisition or sale of assets, on notice to you.

Subcontracting. We may use sub-processors and subcontractors as listed on the sub-processor page, and remain responsible for their performance.

Severability. If any provision is found unenforceable, it is modified to the minimum extent necessary or severed, and the rest stands.

Waiver. A failure to enforce a provision is not a waiver of it. Waivers must be in writing.

Force majeure. Neither party is liable for failure to perform caused by events beyond its reasonable control, including outages at the providers we depend on, provided it tells the other party and works to resume performance.

No partnership. Nothing here creates a partnership, joint venture, agency or employment relationship.

Third parties. Nobody other than you and us has any right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.

Notices. Notices to you go to the email address on your account. Notices to us go to [email protected] and, where a written notice is required, also by post to the address in section 21.

Export and sanctions. You confirm that you are not located in, and will not use the platform on behalf of anyone located in, a country or entity subject to UK, EU or US sanctions, and that you will comply with applicable export control law.

Language. These Terms are written in English. Any translation is for convenience and the English version prevails.

How to contact RankX AI

Questions about these Terms, and any formal notice under them, should go to:

ALIM LTD

trading as RankX AI

Company number

14528810, registered in England and Wales

Registered office

[TODO: registered office address]

Email

[email protected]

By creating an account you confirm that you have read and accepted these Terms. If you are opening an agency account, you can start at app.rankxai.com/signup and the agency provisions in sections 3 and 12 apply from the moment you create your first client account.