Terms of Service – RankX

At RankX, we value your privacy and are committed to safeguarding your personal information. This Privacy Policy explains what information we collect, how we use it, and the steps we take to protect it when you access our website or use our services.
Last Updated on 7th July 2026

1. Agreement and Definitions

1.1 Contracting Party
These Terms of Service (“Terms”, “Agreement”) constitute a legally binding contract between you (“Customer”, “Client”, “User”, “you”, “your”) and ALIM Ltd, trading as RankX, a company registered under the laws of England and Wales with Company Number 14528810 (“RankX”, “we”, “us”, “our”).

1.2 Platform Description
RankX is a Software-as-a-Service (SaaS) platform providing AI-powered SEO analytics, keyword and content research, search ranking tracking, and AI-generated content creation, with integrations into WordPress and other publishing and analytics platforms.

1.3 Service Scope
By accessing RankX through our website, API, WordPress plugin, or any related services (collectively, the “Service” or “Platform”), you acknowledge that you have read, understood, and agree to be bound by these Terms and all applicable laws and regulations.

1.4 Business User Requirement
RankX provides services primarily to business entities, agencies, SaaS companies, and professional operators. You represent that you are accessing the Platform for legitimate business purposes and possess the legal authority to enter into binding commercial agreements.

1.5 Consumer Users
If you access the Service as a consumer rather than in the course of a business, nothing in these Terms limits any statutory right that cannot lawfully be excluded or restricted under applicable consumer protection law, including the UK Consumer Rights Act 2015.

2. Service Features and Functionality

2.1 Core Platform Services
RankX provides the following core functionalities:
– SEO Analytics Dashboard: rankings, keyword performance, traffic estimates, and competitor tracking
– AI Content Generation: articles, outlines, meta content, and recommendations generated via large language models
– Publishing Integrations: connections to WordPress and other supported CMS/publishing platforms
– Workspace Management: multi-user, multi-project account structures with configurable access
– API Access: programmatic access to data and automation features
– Reporting Tools: exportable reports and, where available on your plan, white-label client dashboards

2.2 Third-Party Platform Integrations
RankX integrates with third-party data and publishing providers (including but not limited to Google Search Console, WordPress, DataForSEO, and large language model providers). You acknowledge that:
– Use of integrated third-party services is governed by their own terms of service and privacy policies
– RankX does not control third-party service availability, performance, data handling, or pricing
– You are responsible for maintaining active, compliant accounts with any integrated platforms
– RankX is not liable for service interruptions, data loss, or policy violations originating from third-party platforms

2.3 AI-Generated Content
RankX uses AI and large language model technology to generate content, recommendations, and analysis based on your inputs. You are solely responsible for reviewing, fact-checking, editing, and approving any AI-generated content before publishing or relying on it, including ensuring it complies with applicable copyright, defamation, advertising, and consumer protection law.

2.4 API and Webhook Services
API usage is subject to rate limits, usage quotas, and authentication requirements based on your subscription tier. Unauthorized access, reverse engineering, or automated scraping beyond documented limits is prohibited.

2.5 Service Modifications and Updates
We reserve the right to modify, enhance, discontinue, or replace Platform features with reasonable advance notice. Critical security updates may be deployed without prior notice.

2.6 No Ranking or Traffic Guarantee
RankX provides analytics, recommendations, and content generation tools only. Search engine rankings, indexing behaviour, traffic levels, and visibility depend on third-party search engine algorithms that RankX does not control. We do not guarantee any specific ranking position, traffic increase, or business outcome resulting from use of the Service.

3. Account Registration and Management

3.1 Account Creation Requirements
To access RankX, you must create an account by providing accurate, current, and complete information, including legal business name, primary contact information, billing details, and intended use case. You warrant that all registration information is truthful and will be kept current.

3.2 Account Authorization
You represent that you are at least 18 years of age, possess legal capacity to contract, are authorized to bind your organisation to these Terms, and that your use of the Platform will comply with all applicable laws.

3.3 Account Security Obligations
You are solely responsible for maintaining the confidentiality of account credentials and API keys, all activity occurring under your account, implementing appropriate access controls, and immediately notifying RankX of any suspected security breach or unauthorized access. RankX is not liable for losses arising from unauthorized account use resulting from your failure to maintain security.

3.4 Single Account Policy
Each legal business entity may maintain only one active account unless expressly authorized in writing by RankX. Creating multiple accounts to circumvent restrictions is prohibited and may result in immediate termination.

3.5 Account Verification
We reserve the right to verify account information at any time, including through identity verification procedures, device and IP monitoring, and third-party verification services. You consent to such measures as a condition of Platform access.

4. Acceptable Use Policy

4.1 Permitted Uses
You may use RankX exclusively for lawful business purposes related to SEO analysis, content generation, reporting, and publishing.

4.2 Prohibited Activities
You agree not to:
– Violate any applicable laws, regulations, or third-party rights
– Use the Platform to facilitate fraud, spam, or deceptive practices, including SEO tactics designed to manipulate rankings in violation of search engine guidelines
– Create multiple accounts or use false information to circumvent restrictions
– Use VPNs, proxies, or anonymization tools to evade detection or restrictions
– Transfer, sell, sublicense, or share account access with unauthorized parties
– Impersonate any person, entity, or RankX representative
– Introduce viruses, malware, or harmful code to the Platform
– Attempt unauthorized access to systems, networks, or other users’ data
– Reverse engineer, decompile, or disassemble the Platform
– Use automated tools to scrape or extract data beyond API limits
– Use the Service to build or support a competing product
– Violate the terms of service of any integrated third-party provider

4.3 Content and Publishing Compliance
You are solely responsible for:
– Ensuring content published via RankX (including AI-generated content) does not infringe copyright, trademark, or other intellectual property rights
– Complying with applicable advertising and disclosure regulations regarding AI-generated or sponsored content
– Ensuring the factual accuracy of any claims made in published content, including any legal, medical, or financial statements
– Complying with search engine webmaster guidelines when publishing content at scale

4.4 Legal and Regulatory Liability
You acknowledge and agree that you are solely responsible for all legal and regulatory consequences arising from your use of published content and SEO activities, including copyright claims, defamation claims, consumer protection violations, and search engine penalties. RankX provides tools and analytics only and does not control, direct, or approve your published content.

4.5 Fraud Detection and Monitoring
We employ automated and manual fraud detection methods, including device fingerprinting, IP analysis, and identity verification. We reserve the right to suspend accounts pending investigation, require additional verification, block access from specific locations, and terminate accounts engaged in fraudulent or abusive activity.

4.6 Unsupported Use Cases
RankX is not designed or warranted for generating legal, medical, financial, tax, or other safety-critical advice. You must not rely on AI-generated content from RankX as a substitute for professional advice in these areas.

5. White-Label and Agency Services

5.1 License Grant
Subject to your compliance with these Terms, RankX grants you a limited, non-exclusive, non-transferable, revocable license to use applicable white-label features to provide branded SEO solutions to your own clients.

5.2 Branding and Customization Rights
You may customize white-labeled dashboards with your own logos, colours, and domain configuration. You may not alter core Platform functionality, security features, or misrepresent RankX technology as your own proprietary system.

5.3 Client Relationship Independence
RankX is not a party to agreements between you and your clients. You are solely responsible for client contracts, service terms, support, billing, and compliance. Client disputes and complaints are your exclusive responsibility.

5.4 White-Label Pricing Freedom
You are free to set your own pricing and commercial terms with your clients, independent of your subscription fees to RankX.

5.5 Non-Exclusive Rights
White-label rights are non-exclusive. RankX may provide similar services to other customers, including your competitors.

5.6 Client Compliance Obligations
You must ensure your clients comply with applicable laws and these Terms. You remain fully liable for client actions and data handling occurring through workspaces you manage.

6. Intellectual Property Rights

6.1 RankX Ownership
RankX retains all right, title, and interest in the Platform, including all software, algorithms, user interfaces, documentation, trademarks, and related intellectual property. No ownership rights are transferred to you beyond the limited license granted in these Terms.

6.2 Customer Data and Content Ownership
You retain ownership of data and content you input, create, or generate through the Platform (“Customer Data”), including finished content you choose to publish. You grant RankX a limited, non-exclusive, royalty-free license to access, process, store, and display Customer Data solely as necessary to provide the Service.

6.3 Aggregate and Anonymous Data
RankX may create anonymized, aggregated statistical data derived from Platform usage that does not identify you (“Aggregate Data”). We retain ownership of Aggregate Data and may use it for analytics, benchmarking, and product improvement.

6.4 Feedback
Any feedback or suggestions you provide become the property of RankX and may be used without compensation or restriction.

6.5 Trademark Usage
You may not use RankX trademarks or brand elements except as expressly authorized. Unauthorized use constitutes infringement and grounds for termination.

6.6 AI Output and Intellectual Property
Because AI-generated content is produced using third-party large language models trained on large datasets, RankX cannot guarantee that AI-generated output is entirely free of third-party intellectual property claims. You are responsible for reviewing AI-generated content for originality before publishing, and RankX disclaims liability for third-party IP claims arising from content you choose to publish.

6.7 AI Output Disclaimer
AI-generated content, recommendations, and analytics provided through RankX may contain inaccuracies, outdated information, or errors not grounded in fact. Such output is provided for informational and productivity purposes only. You agree not to rely on AI-generated output without independent review and verification before publishing or acting on it.

7. Subscription Fees and Payment Terms

7.1 Subscription Model
RankX operates on a subscription basis with fees determined by your selected plan, feature set, and usage levels. All fees are stated in US Dollars (USD) exclusive of applicable taxes unless otherwise stated.

7.2 Payment Authorization
By providing payment information, you authorize RankX to charge your designated payment method for recurring subscription fees, usage-based charges exceeding plan limits, add-on features, and applicable taxes including UK VAT.

7.3 Payment Processing
Payment is due in advance for each billing period. You are responsible for maintaining valid payment information and ensuring sufficient funds for recurring charges.

7.4 Failed Payments and Grace Period
If payment fails, a grace period will apply based on your subscription plan (details available in your plan terms or account dashboard). During the grace period, we will send reminders and may progressively restrict access before final suspension.

7.5 Account Suspension
After the grace period expires without successful payment, end-user access may be suspended, with administrators retaining read-only access to export data, and API/webhook access disabled.

7.6 Service Restoration
When payment is successfully processed, full Platform access and integrations are restored, and you will receive confirmation.

7.7 Usage-Based Billing
Certain services may incur usage-based charges (for example, additional AI content credits, API volume, or workspace allocations beyond plan limits), billed monthly in arrears. You are responsible for monitoring usage through your account dashboard.

7.8 Fee Increases
We may increase subscription fees with 30 days’ advance written notice. Fee increases take effect at your next renewal date. If you do not accept an increase, you may cancel before renewal.

7.9 Refund Policy
All fees are non-refundable except as expressly stated in a separate Refund Policy or as required by applicable law. Partial-period refunds are not provided for mid-cycle cancellations.

7.10 Billing Disputes
You must notify us in writing of billing disputes within 30 days of the disputed charge. We will investigate legitimate disputes in good faith.

8. Data Retention and Deletion

8.1 Data Retention Following Suspension
If your account remains suspended due to non-payment, we will retain your Customer Data for 90 days from the suspension date. During this period, you may export your data, and you will receive warning notifications before permanent deletion.

8.2 Data Deletion
At the end of the retention period, Customer Data will be permanently deleted. Deletion is irreversible. Billing records may be anonymized and retained for compliance purposes.

8.3 Data Export
You may export your data at any time, including during suspension, through the account dashboard, API (where available), or by support request.

8.4 Immediate Deletion Requests
You may request immediate data deletion by contacting [email protected]. Requests are processed within 30 days, subject to legal retention obligations.

9. Data Privacy and Protection

9.1 Privacy Policy
RankX processes personal data in accordance with our Privacy Policy, incorporated into these Terms by reference.

9.2 Data Processing Roles
For purposes of UK GDPR and applicable data protection laws, you act as Data Controller for personal data of your own clients and end-users processed through the Platform. RankX acts as Data Processor processing personal data on your behalf according to your instructions.

9.3 Data Processing Agreement
For customers subject to UK GDPR, EU GDPR, or similar laws, our Data Processing Agreement governs personal data processing and is available on request.

9.4 Customer Compliance Obligations
You represent and warrant that you have obtained all necessary consents and lawful bases for any personal data you input into RankX, and that you will comply with applicable data protection laws.

9.5 Sub-Processors
RankX may engage third-party sub-processors, including cloud hosting, database, AI/LLM, and analytics providers. Our current sub-processor list is maintained in our published Subprocessor Annex, updated from time to time.

9.6 Data Security Measures
We implement encryption in transit and at rest, role-based access controls, regular security assessments, and incident response procedures. No system is completely secure, and you acknowledge inherent risks in electronic data transmission and storage.

9.7 Data Location and Transfers
Your data may be processed in the UK, EEA, and other jurisdictions where our sub-processors operate. For international transfers, we implement appropriate safeguards including the UK International Data Transfer Agreement, Standard Contractual Clauses, or adequacy decisions.

9.8 Data Subject Rights
You are responsible for responding to data subject requests relating to your own customers’ data; we will provide reasonable assistance as outlined in our Data Processing Agreement.

10. Service Levels and Availability

10.1 Service Availability Target
RankX aims to maintain 99.5% monthly uptime for core Platform functionality. This is a target, not a guarantee, and does not constitute a Service Level Agreement unless separately contracted.

10.2 Service Level Schedule
Detailed uptime commitments, support response times, and any applicable service credits for eligible plans are set out in a separate Service Level Schedule, which may be updated independently of these Terms.

10.3 Factors Affecting Availability
Availability may be impacted by third-party API outages, internet connectivity issues, DDoS attacks, force majeure events, or scheduled maintenance.

10.4 Scheduled Maintenance
We will provide advance notice of scheduled maintenance except for emergency security updates.

10.5 Support Services
Technical support is provided according to your subscription tier, with response times and channels varying by plan.

10.6 No Guaranteed Uptime
RankX does not guarantee uninterrupted, error-free, or secure service. The Service is provided “as is” and “as available.”

11. Warranties and Disclaimers

11.1 Mutual Representations
Each party represents that it has full legal authority to enter into these Terms and that performance will not violate applicable laws or third-party agreements.

11.2 Customer Warranties
You represent that all Customer Data is lawfully obtained, your use of AI-generated content complies with applicable law, and you will not use the Platform for unlawful or deceptive purposes.

11.3 Disclaimer of Warranties
Except as expressly stated in these Terms, RankX provides the Service “as is” and “as available” without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, non-infringement, accuracy of data or AI-generated output, and uninterrupted or secure access. Some jurisdictions do not allow disclaimer of implied warranties, in which case these limitations apply to the extent permitted by law.

12. Limitation of Liability

12.1 Exclusion of Consequential Damages
To the maximum extent permitted by law, RankX shall not be liable for indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, business opportunities, data, or goodwill, regulatory fines imposed on you, or claims by your clients or third parties.

12.2 Liability Cap
RankX’s total aggregate liability for all claims arising from these Terms shall not exceed the amount you paid to RankX in the twelve (12) months immediately preceding the event giving rise to liability, or the total amount paid during your subscription if shorter.

12.3 Exceptions to Limitations
These limitations do not apply to your payment obligations, indemnification obligations, liability arising from gross negligence or willful misconduct, death or personal injury caused by our negligence, fraud, or violations of intellectual property rights, or any liability that cannot be excluded under applicable law.

12.4 Third-Party Claims
RankX is not liable for claims arising from third-party platforms, integrations, or services accessed through the Platform.

12.5 Allocation of Risk
You acknowledge that RankX’s fees reflect the allocation of risk established by these limitations, which are fundamental elements of the agreement.

13. Indemnification

13.1 Customer Indemnification Obligations
You agree to indemnify, defend, and hold harmless RankX, ALIM Ltd, its affiliates, officers, directors, employees, and agents from claims arising from your violation of these Terms or applicable law, content you publish (including AI-generated content), your failure to obtain proper consents or lawful basis for data processing, claims by your clients or their end-users, and your negligent or wrongful acts.

13.2 Indemnification Procedure
We will provide prompt written notice of any claim. You will have control of defense and settlement, provided settlements do not impose obligations on RankX without our consent. We may participate in defense at our own expense.

13.3 RankX Indemnification
RankX will indemnify you against third-party claims that the Platform itself, when used in accordance with these Terms, infringes valid intellectual property rights, subject to prompt notice, our control of defense, and your reasonable cooperation. This does not extend to claims arising from your modifications, combination with third-party products, or your content.

14. Term and Termination

14.1 Subscription Term
Your subscription begins when you create an account and continues for your selected term, automatically renewing for successive periods unless terminated.

14.2 Automatic Renewal
Subscriptions renew automatically unless cancelled before the renewal date. You may disable automatic renewal in your account settings.

14.3 Termination for Convenience
Either party may terminate with 30 days’ advance written notice, effective at the end of the current billing period.

14.4 Immediate Termination for Cause
RankX may immediately terminate or suspend your account without notice for material breach, non-payment after the grace period, fraudulent activity, legal or regulatory requirements, or conduct threatening the security of the Platform.

14.5 Effect of Termination
Upon termination, your license to access the Platform ceases, white-label portals become inaccessible, API access is disabled, and recurring billing stops (subject to amounts owed).

14.6 Post-Termination Data Access
You will have 30 days to export Customer Data through the Platform following termination, after which we may delete it in accordance with our retention policies.

14.7 Permanent Ban for Violations
Accounts terminated for violation of these Terms are prohibited from creating new accounts or accessing the Platform through third parties or proxies.

14.8 Survival
Sections relating to Intellectual Property, payment obligations for periods prior to termination, Disclaimers, Limitation of Liability, Indemnification, and Dispute Resolution survive termination.

15. Dispute Resolution and Governing Law

15.1 Governing Law
These Terms are governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.

15.2 Informal Dispute Resolution
Before initiating formal proceedings, you agree to contact RankX at [email protected] and attempt to resolve disputes informally for 30 days.

15.3 Jurisdiction
Any disputes that cannot be resolved informally shall be subject to the exclusive jurisdiction of the courts of England and Wales.

15.4 Class Action Waiver
You agree to resolve disputes with RankX only on an individual basis and waive any right to participate in class, consolidated, or representative actions, to the extent permitted by law.

16. General Provisions

16.1 Entire Agreement
These Terms, together with our Privacy Policy, Data Processing Agreement (if applicable), and any Order Forms you execute, constitute the entire agreement between you and RankX.

16.2 Amendments
RankX may modify these Terms at any time by posting updated Terms on the Platform and notifying you via email. Continued use after the effective date constitutes acceptance.

16.3 Assignment
You may not assign these Terms without our prior written consent. RankX may assign these Terms in connection with a merger, acquisition, or asset sale.

16.4 Severability
If any provision is held invalid or unenforceable, the remaining provisions remain in full force, and invalid provisions shall be reformed to the minimum extent necessary.

16.5 Waiver
No waiver is effective unless in writing. Failure to enforce any provision does not constitute a waiver.

16.6 Force Majeure
Neither party is liable for failure to perform due to circumstances beyond reasonable control, including natural disasters, government actions, or third-party service outages.

16.7 Independent Contractors
The parties are independent contractors. These Terms do not create a partnership, joint venture, or agency relationship.

16.8 Third-Party Beneficiaries
These Terms are solely for the benefit of you and RankX. No third party has any right to enforce any provision.

16.9 Notices
Notices to RankX must be sent to:
ALIM Ltd T/A RankX
Company Number: 14528810
Email: [email protected]
Notices to you will be sent to the email address or address associated with your account.

16.10 Export Compliance
You agree to comply with all applicable export and import control laws and regulations.

16.11 Language
These Terms are drafted in English. The English version shall prevail in case of any conflict with a translated version.

17. Contact Information

For questions, notices, or concerns regarding these Terms, please contact:

ALIM Ltd T/A RankX
Company Number: 14528810
Registered in England and Wales
Email: [email protected]

By creating an account and accessing RankX, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.
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