# AI Visibility Checker > Source: https://rankxai.com/tools/ai-visibility-checker ยท Last updated: 2026-09-27 Check if ChatGPT and Gemini name your business. A free test that asks three real buying questions and shows who the assistants recommend instead. ## What does the AI Visibility Checker actually test? The AI Visibility Checker reads your homepage to learn what the business sells, writes three questions a buyer would ask when looking for that kind of business, and asks each one on ChatGPT and on Gemini. For each of the six answers it reports whether your business was named, which businesses were named instead, and which websites the assistant cited as its sources. ## Why do the questions never mention my business by name? Because a question that names the business makes a mention certain and tells you nothing. A buyer who already knows your name can find you; the question that matters is whether an assistant suggests you to someone who does not. The AI Visibility Checker drops any generated question that contains your business name or your domain, and it needs at least two clean questions to run. ## Where do the answers come from? From the ChatGPT and Gemini consumer apps, the ones buyers use, rather than from the developer APIs. The difference is large: when RankX AI moved its own product checks from the APIs to the consumer apps in August 2026, the share of answers that carried their cited sources went from none to all of them on ChatGPT and 79% on Gemini. The sources are half of what this checker shows, so an API answer would have left that half empty. ## Why only ChatGPT and Gemini? ChatGPT and Gemini are the two assistants whose consumer answers the free check can read along with their sources. The RankX AI product itself asks the same kind of question on ChatGPT, Gemini, Claude, Perplexity and Grok, on a schedule, so a free check covers two of the assistants a tracked project covers. ## Why would ChatGPT name my business and Gemini not? Because ChatGPT and Gemini search the web differently, read different sources and weigh them differently. The cited sites in the report show this directly: the two assistants often lean on different directories, review sites and articles for the same question. A business named by one and missing from the other is usually present on the sources the first reads and absent from the sources the second reads. ## What does it mean if no assistant named my business? It means that on this check, for these three questions, neither ChatGPT nor Gemini suggested your business. Assistants answer the same question differently on different days and for different people, so one reading is a snapshot rather than a verdict. It is still worth acting on: the businesses named instead and the sites cited show who the assistants currently trust for your market. ## What does "could not be read" mean on an answer? It means RankX AI did not get a usable answer for that question on that assistant, because the assistant did not respond in time or its answer could not be analysed. That answer counts neither way. The AI Visibility Checker reports "named in 1 of the 2 answers we could read" rather than "1 of 3", because a failure on our side is not evidence about your business. ## How do I get ChatGPT and Gemini to name my business? Start with the cited sites in your report. Assistants recommend businesses the sources they read already mention, so a listing, a review or an article on those sites is the most direct route into an answer. Then make sure the assistants can read your own site at all, which the AI Crawler Access Checker tests, and that your homepage says plainly what you sell and where, which is what the checker itself had to work out. ## Which markets can I check? The AI Visibility Checker runs in twelve markets: the United Kingdom, the United States, Ireland, Canada, Australia, New Zealand, Germany, France, the Netherlands, Spain, Italy and India. The market decides where the questions are asked from and the language they are written in, and the list is fixed, which is one of the controls on what each free check costs. ## Is the AI Visibility Checker free, and why does it ask for my email? It is free for three reports per email address, with no account. Each check costs RankX AI real money, six live answers from the consumer apps and the analysis of each, so the checker verifies your address before it runs and emails you the link to your report. Results are reused for 24 hours for the same website and market, fair-use limits apply per visitor, and a daily ceiling means that if the tool is hammered it pauses rather than running up a bill. ## How is this different from the AI Overview Checker? The AI Overview Checker looks at Google search: whether one keyword triggers an AI Overview and which pages it cites. The AI Visibility Checker looks at the assistants people ask directly, ChatGPT and Gemini, and whether they recommend your business when a buyer describes what they need. The two are built from different sources, so doing well in one does not predict the other. ## How long is my report kept? Your report stays at its link for twelve months, and anyone you share the link with sees the same page. The answers are fixed at the time of the check; to see whether anything has changed, run the check again or track the questions in the RankX AI product, which keeps every answer so a change shows up as a trend.